CertainTeed is pleased to announce a number of product line enhancements for 2012 which improves our range of value‐added products. With our industry’s move to lifetime warranty terms, it is an exciting opportunity to differentiate our products based on features, benefits and appearance.
CertainTeed will launch a new product Landmark Pro, designed as an attractive upgrade from our popular Landmark product. Landmark Pro at 250 lbs/square features a heavier base weight, is available in our increasingly popular Maximum Definition color palette, and has additional features targeting the roofing professional. With the introduction of Landmark Pro we are eliminating our Landmark Plus product line.
CertainTeed will continue to offer Landmark Premium, in our most popular maximum definition colors, to meet the needs of contractors and consumers who value the durability and the appearance of CertainTeed’s heavier constructed laminate.
Lastly, we are offering an improved Hatteras product in a new, popular color pallet and enhanced performance features, such as our strongest generation of sealant for maximum wind resistance.
Please see the attached chart outlining product line changes in your market. If there are additional questions about any of these changes, please contact your local Territory Manager for further clarification.